INTEGRATIONS

Can I sell art & antiques on Instagram from my inventory?

Yes. On KANDINSKY's Pro plan (€80 a month), your pieces sync to an Instagram product catalogue through Meta, so you can tag them in posts and reels and show them in your Instagram shop. Customers buy on your KANDINSKY website, and a sold piece or a new price updates the catalogue.

Last updated · By Stéphane Cornille

The CHANNELS panel in KANDINSKY, with sales channel cards

KEY FACTS

STATUS
Available now
PLAN
Pro, €80 a month
SYNCS
Pieces, with photos, titles, descriptions and prices, in your Instagram catalogue. A sold piece or a price change in KANDINSKY updates the catalogue.
YOU NEED
An Instagram Business account. A Facebook Page connected to your Instagram account. A verified website, e.g. kandinsky.app/your-name or your own domain.
BEST FOR
Dealers who show their pieces on Instagram and want them shoppable.

HOW IT WORKS

How do I connect Instagram?

In 5 steps:

  1. Switch your Instagram account to a Business account and connect it to a Facebook Page.
  2. In KANDINSKY, open SELL, then the CHANNELS tab, connect Instagram and approve the connection with Meta.
  3. Your pieces sync to an Instagram product catalogue in Meta Commerce Manager.
  4. Once Meta approves your shop, tag pieces in posts and reels. They also appear in your Instagram shop.
  5. Customers tap a piece and buy it on your KANDINSKY website.

WHAT SYNCS

What stays in sync?

  • Pieces, with photos, titles, descriptions and prices, in your Instagram catalogue.
  • A sold piece or a price change in KANDINSKY updates the catalogue.

BEFORE YOU START

What do I need?

  • An Instagram Business account.
  • A Facebook Page connected to your Instagram account.
  • A verified website, e.g. kandinsky.app/your-name or your own domain.

LIMITS

What are the limits?

  • Meta decides whether your account can use Instagram Shopping, and reviews every shop and product.
  • Customers check out on your KANDINSKY website, not inside Instagram.
  • Integrations are part of the Pro plan (€80 a month), as listed on the pricing page.

FAQ

What else do dealers ask?

Can I sell from a personal Instagram account?
No. Instagram Shopping needs an Instagram Business account connected to a Facebook Page. You can switch to a Business account in the Instagram app.
Do customers pay on Instagram?
No. Each tagged piece links to the piece on your KANDINSKY website, where the customer pays.
What happens when a piece sells?
It's marked sold in KANDINSKY and your Instagram catalogue updates, so the piece isn't offered twice.

SOURCES

Where does this information come from?

KANDINSKY's details come from its pricing page and the app. Claims about Instagram come from its own help pages:

MORE

Which other channels does KANDINSKY connect to?