COMPARISONS

Should I build it myself or use KANDINSKY?

Building it yourself with a spreadsheet, a website builder and separate marketplace accounts gives full control, but every sale and price change is updated by hand in each place. KANDINSKY keeps one inventory and updates every channel from it, from €10 a month. If you sell on one channel only, doing it yourself can be enough.

Last updated · By Stéphane Cornille

KEY FACTS

KANDINSKY PRICE
Core €10, Grow €40 or Pro €80 a month, with unlimited pieces on every plan. First month €1.
COST
The sum of your tools: a website builder (Squarespace from $12 or Shopify from $19 a month, billed yearly) plus each marketplace's own fees, plus your time.
BEST FOR
Doing it yourself: one channel, few pieces. KANDINSKY: several channels at once.
CHECKED
6 November 2026

SIDE BY SIDE

How do KANDINSKY and building it yourself compare?

On the same nine points as every comparison page, chosen around what independent dealers weigh up. Information checked on 6 November 2026, from each company's own website (see sources below). “Unknown” means the company doesn't publish it. Prices change, so check before you decide.

KANDINSKY compared with building it yourself, checked on 6 November 2026
CRITERIONKANDINSKYBUILDING IT YOURSELF
WHO IT'S FORIndependent dealers and galleries in art, antiques and collectibles.Dealers with time, or budget for a developer.
PRICECore €10, Grow €40 or Pro €80 a month, with unlimited pieces on every plan. First month €1.The sum of your tools: a website builder (Squarespace from $12 or Shopify from $19 a month, billed yearly) plus each marketplace's own fees, plus your time.[1][2][3]
GETTING STOCK ONLINEUnlimited pieces. Import a CSV or Excel file, or add pieces one by one.A spreadsheet, then each piece entered again on every website and marketplace.
SELLING ON MANY CHANNELSOn Pro: Instagram, Pinterest, eBay, Google Merchant, ChatGPT, Gemini, Claude, Shopify and Squarespace. Etsy, WhatsApp, TikTok, Facebook Marketplace, 1stDibs and Artsy are coming soon.Each marketplace managed separately, by hand or through its own tools.
WEBSITEOn Grow and Pro: kandinsky.app/your-name, or your own domain (€5 a month on Grow, free on Pro).A website builder or a custom-built website.
PAYMENTSOn Grow: 1.5% plus the Stripe processing fee. On Pro: 1% plus the Stripe fee. 100+ currencies.Directly through Stripe, PayPal or each marketplace, at their own fees.
ADMIN TIMEIncome & expense tracking (Grow and Pro). Postal tracking and AI automations, 500 credits a month (Pro).Every price change and sale updated by hand in each place, with the risk of selling a piece twice.
YOUR DATA & EXPORTBacked up daily. Download your data at any time, on every plan.All yours, but you look after backups.
SUPPORTCommunity and email on every plan: 3-day reply on Core, 24-hour on Grow, 4-hour plus Zoom on Pro (Mon–Fri).You, or your developer.

WHEN IT'S THE BETTER CHOICE

When is building it yourself the better choice?

  • You sell on one channel only and few pieces at a time.
  • You have very specific needs and a developer to build them.

WHEN KANDINSKY FITS

When is KANDINSKY the better choice?

  • You sell on several channels and want a sale in one to update the rest.
  • You'd rather spend time on pieces and customers than on updating listings.

FAQ

What else do dealers ask?

Can I import my spreadsheet into KANDINSKY?
Yes. Upload a CSV or Excel file and your pieces are added to your inventory.

SOURCES

Where does this information come from?

Checked on 6 November 2026. KANDINSKY's details come from its pricing page. The other column describes a way of working, not a company's claims. Any price in it links to the page it comes from:

  1. Shopify pricing
  2. Squarespace pricing
  3. eBay selling fees

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